2022
In 2002, when Austria replaced the Schilling with the Euro, my client acquired a substantial collection of these coins from the national bank. Two decades later, these coins hold significant sentimental value for those who grew up using them. Our online configurator allows customers to create a personalized keepsake by selecting:
The color of a handmade wooden keyfob
An authentic 1-Schilling coin with their chosen minting year
This customization enables customers to commemorate special dates, such as anniversaries or the production year of their classic car.
The primary challenge was to create a user-friendly interface that could swiftly navigate through thousands of possible combinations, ensuring a seamless and efficient customization process.
Process
Telling the story
Our approach began with storytelling, evoking nostalgia through carefully curated design elements from past decades. We seamlessly integrated notable news events from each era, creating an immersive experience that resonates with users' personal memories and Austria's collective history. This thoughtful blend of visual aesthetics and historical context set the stage for a meaningful customization journey.
Building the configurator
At the heart of the project, we developed a cutting-edge, mobile-friendly configurator that effortlessly handles over 700 possible combinations. Our team leveraged advanced web technologies to ensure lightning-fast performance across all devices while maintaining an intuitive user interface.
Outcome
The project's success was evident in its marketing performance. Despite targeting a niche demographic, our social media advertising campaign demonstrated impressive conversion rates. This outcome not only validated the appeal of our nostalgic concept but also showcased our ability to effectively reach and engage a specific, limited audience. The strong performance, even with a constrained target group, underscores the power of combining emotional resonance with precise digital marketing strategies.
